AdQuick Joins The Growing Ranks Of DOOH DSPs
Digital-out-of-home (DOOH) media has existed for more than a decade. But it’s only starting to claim its place in the programmatic pantheon. The Trade Desk launched DOOH buying during the pandemic, and...
View ArticleDOOH Could Remain A Small Slice Of The Ad Market If It Doesn’t Prioritize...
From painted three-story murals to cheeky subway ads, out-of-home (OOH) campaigns have long resonated as a branding medium. But OOH has a long way to go to prove it can be a performance channel. During...
View ArticleOut-Of-Home Is Hopping On The Clean Room Train
Clear Channel Outdoor plugs into four clean room tech providers to help advertisers link their first-party data with out-of-home ad exposures and outcomes. The post Out-Of-Home Is Hopping On The Clean...
View ArticleCan Media Quality Measurement Drive Bigger Budgets To Programmatic DOOH?
The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing the...
View ArticleWhy Plenty Of Fish Did A Hard Reset On Its Brand And Media Mix
Plenty of Fish swam into the now-teeming sea of online dating services when the category was little more than a puddle. As an early online dating brand, the Match Group-owned company, founded in 2003...
View ArticlePublicis Media’s Su Kwon On The “Amplifying” Power Of DOOH
Su Kwon will be speaking at AdExchanger’s Programmatic IO conference on Sept. 26-27 in New York. Click here to register. Publicis Media SVP of out-of-home data and technology solutions Su Kwon chose to...
View ArticleAd Tech Companies Are Trying To Make CTV Out-Of-Home Happen
Nexxen announced an integration with out-of-home ad tech platform Taiv to extend its CTV ad campaigns to TV screens in restaurants and sports bars. Guess what’s old is new again when it comes to...
View ArticleHow Loop Media Is Looping Advertisers Into Out-Of-Home Streaming
Loop Media is squarely focused on monetizing out-of-home streaming in public venues such as bars and restaurants. But it takes legwork to convince advertisers to give "sorta CTV" a try. The post How...
View ArticleNew York’s MTA Enables Programmatic Across Its Entire DOOH Network
Programmatic DOOH is now available across the entirety of New York’s mass-transit system. OUTFRONT and the Metropolitan Transit Authority (MTA) announced Tuesday that 3,800 digital out-of-home (DOOH)...
View ArticleTaxi TV To Brands: Don’t Curb Your Enthusiasm For DOOH
Whether taxi riders like it or not, backseat screens are ad inventory, too. Curb, which operates a network of digital screens within taxi cabs, has technology that helps advertisers get in front of cab...
View ArticleGSTV Wants To Turn Gas Stations Into A Video Ad Marketplace
GSTV is trying to win a larger share of spend earmarked for TV. In GSTV’s case, it wants to reach a broad and captive audience – while they’re at the fuel pump. The post GSTV Wants To Turn Gas Stations...
View ArticleScreenverse Raises $10.5M To Bring Programmatic To Smaller DOOH Networks
Digital out-of-home (DOOH) and programmatic advertising should go hand in hand. After all, DOOH campaigns are essentially digital banner ads placed in real-world environments rather than online. And...
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